Judging by “Side To Side”, “Into You” and “Focus” Ariana Grande goes all out with every music video she creates. And she held true to that with the her new Sweet Like Candy fragrance launch, for which she created a commercial. And lucky for us, she’s sharing an exclusive behind-the-scenes look of her video shoot in the clip above.
In the commercial, Grande acts as a baker, ice cream girl, and mail woman — all who are faced with the issue of an overflowing ice cream truck. In the BTS video, she explains the plot. Grande appears on set — a whirlwind of pink candy and ice-cream — saying, “So far I’ve been like a mail man/woman/person, an old glamorous movie type looking person, later I’m gonna be some kind of like exaggerated version of myself.”
The commercial’s director, Hannah Lux Davis, says, “I wanted to create a scenario where all the flavors come together in an unexpected way. An ice cream truck, a baker’s delivery van, and a candy cart, all colliding in the middle of an intersection, ultimately inspiring Ariana to create Sweet Like Candy.”